There are a multitude of reasons to buy diamonds, the most commonly thought of being an engagement ring. Why is that though? Due to the investment needed to purchase a diamond, they are a symbol of longevity. More likely than not, diamonds aren’t bought without thought. They aren’t something you just pick up on your way home from the grocery store. Being that diamonds are an item of luxury they are a good expression to the ability to withstand challenges and time itself. Since luxury purchases are generally attached to emotional reasoning so let’s home in on some of the big reasons to invest in diamonds.
“I value you.”
Controversially, society says the proper amount of money spent on an engagement ring is about 3 months salary. If this standard is met by a person who follows this social norm of thinking then it is meant as a symbol of valuing their relationship. While it is important to note that not everyone follows this social standard, buying any diamond for a loved one is an excellent way to show how much you value someone being in your life.
“It’s time for celebration!”
Whether you are celebrating the birth of a child or 60 years of marriage (the diamond wedding anniversary), diamonds are a great way to reflect the joy you are feeling.
“I did it!”
Remember you don’t have to wait for someone to buy you a piece of diamond jewelry. Did you finally get that big promotion you’ve been working toward for all these years? If yes, then treat yourself to what you’ve been patiently waiting and working to achieve for all these years!
“You are as unique as this jewelry I customized for you!”
While each diamond is already rare and unique, customizing a piece of jewelry for someone special is a game changer. Telling someone not only did you think about them enough to purchase a luxury item for them but also you took the time to make it as special as the way you feel about them says more than words can say.
“I care about making you happy.”
Forgetting to get a present for your wife on your anniversary or her birthday is a good way to end up in the doghouse. You can’t go wrong with diamonds. They are a great way of showing that you care about your significant others happiness.
Relationships are not perfect. People fight. It’s a fact of life. A good way of showing someone you care about them and that they mean more to you then the harsh words used while upset is the gift of diamonds. They symbolize the ability to last forever and surviving adversity while still sparkling.
The process of buying a diamond should be an equally serious and enjoyable experience for both the retailer and customer. It is the job of the retailer to assist the customer by finding out as much about their personality as possible in attempt to help choose the perfect diamond for whatever occasion they are shopping for. Diamond Treasures is here to help you say something that only diamonds can say!